Instagram vs. the Terms of Service… or is it?

What Was Instagram’s Big Mistake? All day long I have been inundated with news and reactions (and dare I say over reactions) to my social networks flipping out about the new announcement of the new Terms of Service for Instagram. Reactions across my various timelines streams ranged from, how to delete your Instagram account AND […]

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Measuring Social Media

Why is Social Media Measurement So Hard? Just having a Facebook page, Twitter account and Pinterest board isn’t enough to show how social media is working. Understanding the measurement and ROI of your social channels is just as important as the strategy you put into place when you add social media to your marketing mix. […]

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The Impact of Social Media in Hospitality

How Social Media is Changing Hospitality It’s funny, as word of mouth and social media marketing continues to grow in the new era of instant review and social media hotels, amusement parks, restaurants and even the airlines have to step up their game. No longer can a server, front desk clerk or any member of […]

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How Addicted to Twitter are You?

Do You Need a Twitter 12 Step Program? People like to joke about being addicted to a lot of things; chocolate, shoes, even cell phones. In this infographic we learn that the little blue bird may seem harmless enough, but are we on the verge of becoming a nation of insatiable Twitter junkies? Don’t forget […]

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The Content Marketing Explosion is Here!

Content Marketing is Here and Business is Booming As Tradition forms of marketing start to fade out and new channels for marketers continue to pop up Content Marketing is more important than ever. Looking at the type of influence sites like Facebook, Google+ and now Pinterest, the content companies and brand cultivate for online and […]

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