Just How Big is Amazon.com?

Imagine if you will Amazon.com as a brick and mortar storefront, with a Wal-Mart-esque parking lot and sliding front doors that open as you walk up. When you step inside, what do you see? The Answer… the number of products available on Amazon could fill 1,290 Wal-Mart Supercenters. Lucky for us this infographic, courtesy of 500friends, helps put it all in […]

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Measuring Social Media

Why is Social Media Measurement So Hard? Just having a Facebook page, Twitter account and Pinterest board isn’t enough to show how social media is working. Understanding the measurement and ROI of your social channels is just as important as the strategy you put into place when you add social media to your marketing mix. […]

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Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Find More Value in a Brand’s Facebook Page than Website! About 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” […]

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The Impact of Social Media in Hospitality

How Social Media is Changing Hospitality It’s funny, as word of mouth and social media marketing continues to grow in the new era of instant review and social media hotels, amusement parks, restaurants and even the airlines have to step up their game. No longer can a server, front desk clerk or any member of […]

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Google+ vs. Your Marketing Mix

Reasons to Make the Jump to Google+ Now…. 20 of Them! As social media continues to grow and new networks continue to pop up we will continually be inundated with new places to share our pictures, videos, thoughts and products. Where Facebook is the undisputed king of social media at the moment, Google+ is primed […]

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