Instagram vs. the Terms of Service… or is it?

What Was Instagram’s Big Mistake? All day long I have been inundated with news and reactions (and dare I say over reactions) to my social networks flipping out about the new announcement of the new Terms of Service for Instagram. Reactions across my various timelines streams ranged from, how to delete your Instagram account AND […]

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Measuring Social Media

Why is Social Media Measurement So Hard? Just having a Facebook page, Twitter account and Pinterest board isn’t enough to show how social media is working. Understanding the measurement and ROI of your social channels is just as important as the strategy you put into place when you add social media to your marketing mix. […]

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Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Find More Value in a Brand’s Facebook Page than Website! About 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” […]

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Google+ vs. Your Marketing Mix

Reasons to Make the Jump to Google+ Now…. 20 of Them! As social media continues to grow and new networks continue to pop up we will continually be inundated with new places to share our pictures, videos, thoughts and products. Where Facebook is the undisputed king of social media at the moment, Google+ is primed […]

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The Content Marketing Explosion is Here!

Content Marketing is Here and Business is Booming As Tradition forms of marketing start to fade out and new channels for marketers continue to pop up Content Marketing is more important than ever. Looking at the type of influence sites like Facebook, Google+ and now Pinterest, the content companies and brand cultivate for online and […]

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