Measuring Social Media

Why is Social Media Measurement So Hard? Just having a Facebook page, Twitter account and Pinterest board isn’t enough to show how social media is working. Understanding the measurement and ROI of your social channels is just as important as the strategy you put into place when you add social media to your marketing mix. […]

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Web Analytics Interview

As you may or may not know I am currently studying to get my Master’s Degree in Internet Marketing. For my web analytics class last month we had to interview a professional currently using web analytics. So I sat down with the super intelligent and talented Krista Neher, CEO of Boot Camp Digital, to pick her […]

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