Resume

Brian Tudor

5442 Walnut St
PO Box 182
Kings Mills, OH 45034
Phone: 513.410.3546
brian_tudor@yahoo.com
linkedin.com/in/briantudor
goinggeeknews.com
slideshare.net/briantudor

Work Experience

InteractOne, Cincinnati, OH
October 2012 – Present
Vice President of Internet Marketing
Oversee and set strategy for InteractOne and out clients across SEO, SEM, Display, Social Media, Mobile and Email Marketing. Working with our Internet Marketing experts to keep our strategies fresh, measurable and producing positive ROI.

Tools Used:
Windows, Outlook, Word, Excel, Powerpoint, Adobe, Twitter, Facebook, Linkedin, Pinterest, Google +, HootSuite, Creative Suite 5, Google Analytics, Google Adwords, Onmiture, Public Speaking

LCA Vision, Cincinnati, OH
August 2011 – October 2012
Sr. Internet Marketing Manager
I am responsible for planning, implementing and growing Internet and digital marketing strategies nationwide for, website optimization, SEO, SEM, social media and public relations for LCA Vision’s LasikPlus and Visium Eye Institute Brands. In my time at LCA Vision I have been able to grow the Facebook community from less 6,000 Likes to over 60,000 likes. I have also restructured the paid search account structure to be more relevant in search results by optimizing the account and creating better and more relevant landing pages. This has been done through keyword research to forecast the keywords that are more likely to get ready to schedule visits to the websiteI am also revamping the customer communication program, to have more consistent messaging and contact with past patient, non-converts and future patients.

In my time at LCA Vision I have grown the digital appointments while cutting costs through initiatives across multiple channels. This has been accomplished through social media, search and website optimization to create a consistent look and feel of the brand in the digital space. My work with the LasikPlus brand in the digital space as earned me a spot on the inaugural Google Client Advisory Council, and the opportunity to speak on Social Media and Digital Marketing in healthcare.

Tools Used:
Windows, Outlook, Word, Excel, Powerpoint, Adobe, Twitter, Facebook, Linkedin, Pinterest, Google +, HootSuite, Creative Suite 5, Google Analytics, Google Adwords, Onmiture, Public Speaking

ScienceFiction.com, http://sciencefiction.com
February 2011 – Present
Sr. Comic Book Writer
I write comic book, video game, television and movie news and reviews for ScienceFiction.com, Sci-fi and Fantasy news site. I also oversee two other comic book writers to help provide story and topic direction and support. I have also helped the team with Search Engine Optimization for the website as well as consulting on several different aspects of the use of social media from instituting the use of Pinterest to having articles Stumbled and shared across multiple social channels. I am the longest tenured writer currently on staff.

Tools Used:
Journalism, WordPress, Word, Photoshop, Mac

ThinkHero.com, http://thinkhero.com
May 2010 – October 2011
Writer (DVD Reviews, Games, Superheroes)
Contributing Writer
I write preview articles and reviews about DC Entertainment DVD releases, games and other geek related topics.

Tools Used:
Journalism, WordPress, Word, Photoshop, Mac

Cincom Systems, Cincinnati, OH
March 2011 – August 2011
Product Marketing Manager – CMBS
In the CMBS Group at Cincom Systems it was my responsibility to update marketing best practices and collateral for the Cincom Manufacturing Business Solutions group dealing Business Operation Management and ERP Solutions. My group is incorporating Internet and Social Media Marketing concepts and strategies into our current ERP and Manufacturing marketing plan to generate new and viable sales leads. My group also handles direct mail and email marketing, web support for microsites and landing pages, blogging, event planning and other lead generating activities.

I am also working to incorporate mobile marketing and functionality into our current tools and systems by utilizing QR Codes and Android, iOS and Windows applications to improve product visibility and functionality.

Tools Used:
Windows 7, OSX, Outlook, Word, Excel, Powerpoint, Keynote, Adobe, Twitter, Facebook, LinkedIn, HootSuite, Photoshop

IBM, Cincinnati, OH
March 2009 – March 2011
Project Coordinator (Contractor) – System z Marketing
My main responsibilities for the System Z Worldwide Marketing group are to work on the postmortem analysis of our events (i.e. Live Events, Teleconferences, Webcasts and Trade Shows). I analyze the enrollment and attendance to track trends within the data. I then document this data to find areas for improvement within the process to boost event enrollment and attendance. I also track and analyze customer feedback from the events to report on customer trends, comments and satisfaction.
Aside from the analysis of events my other main focus is to promote our events via social media marketing. I utilize Twitter and LinkedIn to communicate our upcoming events, news and product information to IBM System Z Mainframe clients and sales representatives using Twitter and LinkedIn. I have formulated and implemented the current social media strategy and I am responsible for the production and distribution of all of our social media content on Twitter and LinkedIn.
I was also involved in the IBM Community Builders Community, BlueIQ Ambassadors group and the Smarter Systems Social Influence Community to help promote social media within IBM.

Tools Used:
Word, Photoshop, HootSuite, Powerpoint, Keynote, Excel, Lotus Notes, Lotus 123, Adobe Acrobat

Boot Camp Digital, Cincinnati, OH
January 2010 – October 2010
Internet Marketing Strategist
Unpaid Intern:
During my time at Boot Camp Digital I worked on everything from website design and SEO to user experience and contribution to the corporate blog. My first task during the internship was to redesign the corporate website and optimize for organic search. The other large task with the website was to incorporate the Boot Camp Digital social media presence into the site and include links to the various online profiles (including: Twitter, LinkedIn & Facebook). Once the website redesign and optimizations were completed my focus shifted to work on assisting with training offerings, specifically social media (i.e. Why Social Media?). I created and managed the Boot Camp Digital Fan page on Facebook and the LinkedIn company profile. I also worked on filming and producing some tips & tricks videos for social median (topic including: LinkedIn, Facebook & Blogging).

Tools Used:
Photoshop, WordPress, Word, iMovie, Keynote, Excel, HootSuite, Google AdWords, Google Analytics, Mac

Bridge Worldwide, Cincinnati, OH
August 2008 – November 2008
Project Manager – P&G Brands
My responsibilities included managing the scheduling, budgeting and resources for interactive ad campaigns from conception to completion (i.e. banner ads, websites & landing pages). I was also responsible for managing third party and outside vendor relationships for media placement, programming needs and interactive/digital publishing

Tools Used:Outlook, Word, Excel, Microsoft Project, Powerpoint, Adobe Acrobat

Fidelity Investments, Covington, KY
October 2004 – August 2008
Business Analyst/Project Management – OSG Control Forms & Applications
In the OSG Control | Forms & Applications group I managed projects from conception to completion, verifying all collateral for legal and process compliance meeting all client (internal and external) production standards. I maintained a library of over 200 forms and applications for Fidelity’s Advisor and Fidelity Family Office lines of business. My responsibilities included process improvement, desktop publishing, vendor management, content management and guiding all forms and applications through the complex legal approval process.
Other responsibilities included a rebranding for all forms and applications allowing the four separate lines of business to stand out and be recognized by processors and end clients alike. I also created a modular system for updating forms and applications, to improve the creation and drafting processes cut the production and review time by almost 50%.

Tools Used:
Outlook, Photoshop, Adobe Acrobat, Quark, InDesign, Word, Excel, Powerpoint, Visio, Microsoft Access

Fidelity Investments, Covington, KY
September 2003 – September 2004
Project Coordinator (Contractor) – FESCO Communications & Education Production
In the FESCO Communications & Education Production team I managed printing projects from conception to production upon completion. I designed and published 401k communication and education documents and advertisements (i.e. Investment Kits, Enrollment Guides, Posters & Postcards) for the Fidelity Core client base. I was responsible for the desktop publishing and layout for over 100 documents, and was required to obtain legal approval for each document on a set schedule. Aside from obtaining Fidelity Legal approval, I had to insure all documents were compliant with the Sarbanes–Oxley Act. I was also responsible for updating and creating new templates to better suit the needs and messaging of each Core company and brand.

Tools Used:Outlook, Adobe Acrobat, Variable Printing Software, Quark, Photoshop, Word, Excel

LexisNexis, Miamisburg, OH
April 2001 – June 2003
Research Associate – News/Finance Customer Support
In the News and Finance Customer Service group I was responsible for assisting LexisNexis subscribers with telephonic research assistance in areas including: news, market research, company & financial data, public records and intellectual property. It was my job to work with customers on the phone to find the best search results using Lexis.com, Nexis.com or the LexisNexis desktop software.I was also responsible for helping create team internal training documents and updating training processes.

Tools Used:Outlook, Lexis.com, Nexis.com, LexisNexis, Word, Excel, Powerpoint

FOXSports.com, New York, NY
August 2000 – October 2000
Regional Associate Producer – Ohio sports
At FoxSports.com I was the producer and webmaster for the Fox Sports Ohio regional website. I was responsible for creating and updating stories on Ohio sports teams (The Ohio State University, Cincinnati Reds, Cleveland Brows, Columbus Blue Jackets and more). I would update the site regularly to report on breaking news, live games, scores and promotions. I was responsible for the site template as well as the content management and editorial decision making.Outside of the Ohio Regional site I was also responsible for creating NFL and MLB team notebooks, update player stats, team transactions and news.

Tools Used:Outlook, Word, Excel, APE Ultra Edit, HTML, Photoshop

Miami University Interactive Media Studies Program, Oxford, OH
January 2000 – May 2000
Webmaster/ Web Developer (Paid Independent Study)
In the Interactive Media Studies Program at Miami University I was given the opportunity to be the project leader on one of the first large scale usability studies. The Ohio Newspaper Association Usability Study was a study of 20 daily and 5 weekly newspaper websites and how they ranked based on navigation, download speed, color scheme and more. The findings were then presented at the Ohio Newspaper Association’s annual conference in Columbus Ohio. As part of my paid independent study I also worked with student from two Cincinnati high schools teaching the finer points of website design and development to implement along with reports they were working on for the Freedom Center and the Underground Railroad Project. During this time I also was tasked with updating the overall design of the website, including: navigation, color scheme and site wide content.I also was a part of a team to work on a website dealing with campaign finance reform, specifically soft money.

Tools Used:HTML, Photoshop, Powerpoint, Word

Education

Full Sail University, Winter Park FL Graduated October 2010
§ Internet Marketing Master’s of Science
§ Course Director Award – Strategic Internet Public Relations

Miami University, Oxford OH Graduated May 2000
§ Bachelor of Arts; English/Journalism, Interactive Media Studies
§ Minor: Film Studies

Skills

Interests

Activities & Achievements

• Fidelity Six SIGMA White Belt Training for Business Process Improvement
• Fidelity Online Learning Modules ; Courses completed include: Project Management, Running a Meeting, Productive Business Dialogue, Managing Upward and Persuading Others
• Fidelity OSG ASAP Own the Issue Award, for work on document routing processes
• Fidelity OSG ASAP Keep it Simple Award for work on incoming Forms/Applications routing project
• Fidelity FRIAG Client First Award for Outstanding Performance
• Fidelity OSG ASAP Team Spirit Award for work on the Transfer of Assets  Liquidation Policy form update
• Fidelity Family Office On The Spot Award for work on the Family Office New Account Applications
• Internet Marketing Master’s of Science Course Director Award – Strategic Internet Public Relations