Measuring Social Media

Why is Social Media Measurement So Hard?

Just having a Facebook page, Twitter account and Pinterest board isn’t enough to show how social media is working. Understanding the measurement and ROI of your social channels is just as important as the strategy you put into place when you add social media to your marketing mix.

Check out the infographic below to see what you need to know about setting up the proper, measurable, social media marketing plan.

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Measuring Social Media Infographic by Boot Camp Digital