50% of Consumers Find More Value in a Brand’s Facebook Page than Website!
About 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.
Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.
For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below.
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